Jio Platforms: Jio's short video app coming in competition with Instagram Reels, know its features
With the platform users will get silver, blue and red ticks based on their popularity. There will be a Book Now button along with the profile of the creators through which booking of any creator can be done.
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After the ban of Chinese short video app Tiktok, short video apps have come in bulk in India. The most hit of these are Instagram reels and YouTube shorts. Two years after Tiktok was banned, now Jio is going to launch its short video app. According to the report, the name of Jio's short video app will be Platfom. Jio has partnered with Rolling Stone India and Creativeland Asia for the platform app.
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It is being said that the Platfom app will not work on paid algorithm, rather its growth will be organic. The aim of the company is to bring the brilliant talent to the world through this app. With the platform users will get silver, blue and red ticks based on their popularity. There will be a Book Now button along with the creator's profile through which a creator can be booked and fans can connect with him. The option of monetization will also be available in the Jio Platform app.
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Along with the new app, Jio has also introduced Founding Member Program under which 100 Founding Members will get access on invite-only basis and will get a golden tick along with their profile. These members will also be able to invite new artists or creators. Jio Platform app will be launched in the new year. In this, influencers like singer, musician, dancer, fashion designer will be able to join.
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On the launch of the new product, Jio Platforms CEO Kiran Thomas said, 'At Jio Platforms, our mission is to harness the power of data, digital and cutting-edge technologies to create innovative solutions and experiences for our customers. As part of the RIL Group, we have successfully delivered India-scale platforms and solutions across multiple industry verticals including Telecom, Media, Retail, Manufacturing, Financial Services, Education and Healthcare. We are delighted to partner with Rolling Stone India and Creativeland Asia to build the platform.
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